Asking why a personal trainer needs a Fitness Business Consultant is very similar to asking why a person who wants to get in shape needs a personal trainer.
That person has a basic idea of what his or her fitness goals are. They also know the basics of working out, or at least they think they do. They do all the different exercises they see other people at the gym doing, so they must be doing something right. And, even though is seems like a lot of work, they are starting to see some results from their efforts. So why would they need a personal trainer?
Well, as a personal trainers, we know that the exercises that most people do at the fitness center are usually performed with the wrong form, which can lead to injury. We also know that many people tend to use much heavier weights than they should because that’s what they were always taught. And we also know that a person get far greater results than they ever imagined by performing the right exercise program in the right way, and usually not have to work as hard for those results. A personal trainer’s job is to know how to accomplish the best results in the shortest amount of time. Our job is to take our clients’ results to the next level.
Well the same holds true for why a personal trainer needs to work with a Fitness Business Consultant. When you start your fitness business you will probably do what all of the other personal trainers are doing. Offer the same services, charge the same amount per session, market your business in the same way and work with your clients in basically the same way. You do all the things that other personal trainers do, so you must be doing something right. And, even though it seems like a lot of work, you are starting to see some results from you efforts.
So why would you need a Fitness Business Consultant?
Well, since I am also a Fitness Business Consultant, I know that most of what the majority of personal trainers are doing to build their fitness business just doesn’t work. Sure you are going to get some results, but so would putting flyers on the windshields of cars in the grocery store parking lot. And whatever results you are getting are coming slowly and at a large cost, both in expenses and in missed opportunities. The job of a Fitness Business Consultant is to get you and your fitness business the greatest results in the shortest amount of time, and to keep those results coming. Our job is to take OUR clients’ results to the next level.
Personal trainers have the skill, knowledge and passion to make them successful at what they do. But skill, knowledge and passion alone will not guarantee you a successful fitness BUSINESS. You need to learn about the “business of fitness from someone who has the skill, knowledge and passion for building a fitness Business.